Design your book cover to sell
You may have already written your book or you a budding author and are just starting out, having an attention grabbing cover is essential. I dont’ suppose you knew that customers may be looking over your book for a mere 10 seconds or less? A good book cover hones in your customers, grabs their attention and entices them to want to delve deeper and read more information which in tuen could lead to a purchase. To accomplish this, you must know what attracts the eyes of your customers. A good place to start is your friends, family and collegues, only the people you can trust to give you their honest opinions. If you’re uncomfortable with asking your friends and family or would like your book’s cover a secret, look on online book stores for ideas or vist your library or local book store. I kept in mind which book covers attracted me and for the ones that didn’t, why it didn’t. Please bear in mind that not everyone shares your taste and is going to agree with you. So, if you can it is best to get other opinions.
The same applies to your back cover information about your book. If the book is fiction, you’ll need to grip your customer and persued them that it is worth purchasing your book. However, if your book is non-fiction, outline the benefits of purchasing. Are you solving their problem? Most people want to know that they are investing something that will benefit them in some way.
If your book is spine out, this is an opportunity to grab the customer’s attention. When they pull your book from the shelve, make sure the price does not put them off making a purchase. Compare with other books in the same field and price your book competetively. But don’t price the book too low as it might give the give the impression that the book isn’t that good.
whatever you do make sure your book is competing with the others out there and your cover sells your book. Good luck!
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